“Let’s be clear on value.”

Renewable energy and clean technology offer strong value propositions. Fair enough, but how do you position these products and services to your customers?

Your technology solution is only realized if it gets in the hands of the people that benefit from it.

The folks at Strategyzer have built a robust platform of services to help professionals clearly understand customers, create better products and grow businesses. I have been using their tools for years to great effect. Their Value Proposition Design book is a must own. It helps tackle a core challenge of every business – creating products and services customers want to buy.

Technology solutions are usually rich with features and benefits. The Founder and CEO are often well versed in the application of the tool, and in some cases they may have been responsible for creating the product. Up close, it may be easy for them to expound on the bells and whistles but is the value proposition clear to the market?

Your product needs to be packaged and positioned in a way that is readily accessible to customers.

Consider these questions:

1. Is the value proposition of your business clear?
2. Do you know your buyer personas well enough?
3. Are you using a Discovery tool to help qualify buyers?
4. Do you offer a tiered pricing structure?
5. Are you using customer feedback to improve your product?

Chances are there is work to do here – clarity is key, and a must if you want to take your business to the next level.

Are you a Founder, CEO or entrepreneur ready to take the next, big step?

I’d like to hear more about your personal journey.